The A-Z of Video for Professional Services

Welcome to the A-Z of Video for Professional Services. This is the first video of a series, in which I aim not only to provide you with as much value as possible with free information that you can apply immediately, but also to lead by example and show you through my...

Win Win Solution to the Coffee Cup Conundrum?

We Brits love a good coffee. What better way to get back into the swing of daily life than with our favourite caffeine fix to sooth the January Blues? But our addiction to the black stuff, especially in take-away form, is having a serious impact on the environment....

The Importance of Integrated Marketing Communications

If we had to pick the biggest, buzziest buzz phrase of the year, it would have to be integrated marketing. Some call it omnichannel marketing, some prefer multichannel attribution, but whichever way you look at it, it’s all about functioning from a single perspective....

Wow your customers with the seductive power of quality print

For most organisations it makes total sense to focus on digital channels, but print still has an important role to fulfil in building your brand and engaging with your customers. In a world where we’re bombarded with hundreds of email newsletters every week there’s...

Event Host’s – The highlights of 2017 and a look ahead

2017 has been another exciting and eventful year for us here at Event Hosts. One that has seen our company continue to grow and take on new clients from all over the world whilst building on existing relationships with some of our very best customers. Our corporate...

Brand Equity Measurement and Tracking

The Secret to Successful Brands Understanding where a brand sits in the mind of the customer is essential for any brand owners looking to grow their brand and create successful brand strategies. Brand Equity is a construct designed to reflect the real value that a...