Especial effects co creates a riot in London

With the new website update online this week, Especial Effects are happy to show off what we have been up to over the last few months creating A riot for the new feature film “Baghdad in my shadow 2018” Director: Samir and writers Samir, Furat al Jamil if you have any...

The rise of content marketing

Content marketing is not to so much about promoting the brand but more about stimulating interest in its products or services. Social media is an integral part of that. High quality content engages consumers and grows your customer base directly where as above the...

Part 13 – The Call to Action – Nuisance or Necessity?

“I don’t want to ruin my videos by appearing as ‘salesy’ at the end.” Hands up if you agree with this sentiment. Well, it’s confession time: I used to think exactly like that but… it doesn’t work. Why not? Let’s backtrack a moment and look at why we have videos on our...

The 5 best ways to measure your marketing ROI

By Jennifer Hall, Lead Forensics Return on Investment is at the heart of every B2B marketer; any new venture undertaken has ROI as its key driver and ultimate judge in the measuring of its success. This month, we’re keen to focus on that important ROI, and how we as...

Part 12 – Did This Get Your Attention?

What is the very first thing we have to do in a video? Actually, there are 2 things, and I’ll talk about both of them. The first two things we have to do are GRAB and PAY. First, we have to grab our viewer’s attention within the first 10 seconds of our video....

The Power of Social Media in the B2B Industry

Social Media has slowly become a vitally important aspect of any B2B marketing strategy, setting the trend for B2B companies to learn how to personalize and humanize their approaches in order to achieve a successful and lasting relationship with their customers. Yet...