by MCH | Oct 25, 2016 | Blog
In line with the launch of Kung Fu Panda 3, Magnetic were appointed to create a visually-striking campaign for Chinese condiment brand, Lee Kum Kee. Magnetic designed all aspects of the campaign, including the campaign identity, social media posts and promotional...
by MCH | Oct 19, 2016 | Blog
The storyboard frames from Carte D’or epitomise what a storyboard should be. Framing is key and time here should be taken. I use minimum line work and rely on colour to show mood in the scenes, a bit like a cinematographer. In film Roger Deakins is an excellent...
