You probably know about the many benefits of using promotional products for your brand image, perception, awareness and promotion. They help convert prospects into customers and promote your brand; and also encourage customer loyalty.
Promotional products often serve as a business card and even formal representation. So, when selecting promotional products, at least one of the questions you should ask should be – How would I like our brand to be perceived?
Our thanks to the British Promotional Merchandise Association for information used in this article.
Quality and price.
Promotional products vary in terms of functionality, quality and price. However, not all promotional products are equally effective.
Generally, the cheaper and lower quality the products used, the more difficult it can be to make the branding elements when applied to the product look good!
What goes wrong?
When promotional products don’t perform, it’s very often down to them being poor quality. Here at Purple Promotions we focus on high-quality, but come across a lot of poor-quality products from other suppliers and think these are the top three issues:
- The visual quality of the branding imprint or print is noticeably poor.
- The colours don’t match those of the brand.
- The product is flimsy, obviously cheap and tacky and the expectation is that it will probably break after a short while.
Where you need to work to a budget – and who doesn’t, our top tip is, where possible, to buy fewer high-quality products than a higher quantity of poor-quality products.
No need to sacrifice quality for cost.
Clearly, you need your promotional products to convert well, to deliver a fair return on investment and oil the wheels of doing business with your customers. Consider the statistics from a recent study conducted by Promotional Products Association International (PPAI).
- 52% did business with an advertiser after receiving a promotional product.
- 55% kept their promotional products for over a year. (The products were probably high-quality).
- 1% reported that their impression of an advertiser was more favourable after receiving a promotional product.
These statistics show that you should carefully select the products you use to promote your business – from the higher-quality end of what’s available, because it’s unlikely that success can be achieved with cheap, low-quality promotional products.
Taste, this has to be the first thing to be concerned about when it comes to food. However, what happens when you are trying to sell food, or tempt people to your restaurant, and you have to rely on look?
This is where food photography comes into its own. Food photography, as the name suggests, is when you take photos of food that you have to serve. Whilst this may be obvious, what you may not know is why it is so important.
As professionals in a variety of photography approaches, we understand what it takes to take the very best photo and the importance of these images. So, with this in mind, we have put together our guide to the importance of getting food photography right.
It is a chance to showcase what you can do
When you are a chef of any type, showing off your food is part and parcel of the job. What better way to show off what you can create in your kitchen then by taking photographs of it? Of course, it won’t show the flavours and taste, but it will give a visual impression of what you can do.
You can use them to promote particular dishes
Have you found that some dishes are not as popular as others? Or perhaps you have some bestsellers that you want to give an extra boost to? No matter what product is, by having a beautiful picture of it to use online, you can create more of a buzz about it and ensure that you secure some more sales.
It is nice and easy to share on social media
Social media is incredibly important when it comes to promoting a restaurant, catering or hospitality business. After all, word of mouth is key promotion and this is something that social media relies upon. When you take images of your food, and they look good, you can use them to share on social media. A good looking dish will then be shared elsewhere, and you will see that your reach will grow and grow, and hopefully your sales will increase too.
All in all, food photography is important because it gives your audience a chance to visually taste your food. Of course, this doesn’t compare to grabbing a fork and digging in, but it definitely can help to draw people in to visit you.
Think that it is about time that your culinary creations are shown in the best light possible? If this is true for you, then why not get in touch with us? Whilst we may not be able to help you to cook the perfect dishes, we can make sure that they look good on your website, social media and menus too!
SEO is the digital marketing tactic of increasing a websites visibility within search engines. SEO stands for Search Engine Optimisation, that is you make sure that your website is correctly optimised and targeted to drive high value organic traffic to your website from search engines.
If a website is correctly optimised to target valuable keywords and phrases important to your business it will rank more highly for them within search engines. The higher you rank, or the more keywords that you rank for will scoop you more or a greater share of the traffic generated by those terms.
There are many reasons why should you SEO your website. But we can summarise them into 4 broad categories.
The process of SEO’ing your website’s main goal is to increase relevant traffic arriving at your site. If you are into your analytics you’ll probably already know that organic traffic arriving at your site is already the greatest stream of traffic finding your business online. As part of an SEO audit and in turn strategy a Freelance SEO Consultant or agency will identify these rich veins of traffic and focus the websites strengths on them. Another role of the SEO is to find new streams, targetable streams of traffic and in turn customers. Ultimately the end game of an SEO is to increase traffic arriving at the website.
SEO is so cost effective, once it gets going. Be aware that it does take a few months to really take off. We see SEO as the lumbering giant of the digital marketing strategy. Where social media delivers relatively low volumes of traffic or paid search (particularly in some sectors) can be very expensive, SEO generates volume. Lots of traffic! Highly relevant traffic and once you have achieved these levels of traffic it doesn’t turn off when you run out of budget. An effectively optimised website will deliver traffic 24/7 and is always available for your customers to find.
Customer experience is a big factor in SEO. Google (via your Google Analytics data) is always assessing the experience of a websites visitor once they land on a particular website. Google only wants to deliver the best results, not only the best in terms of relevance but the best in terms of experience. If you do not have a mobile website, you will not rank in Google’s mobile search. From finding broken links to dead end pages, speeding up the site or creating mobile accelerated pages, part of the SEO process is to improve the usability of your website. Obviously this comes with other benefits too, your conversion rate will improve and your customers be happier. A good SEO consultant will make sure that your site is easy to use and improve metrics like conversion rate as well as rankings.
As we have already mentioned SEO delivers volume. A good SEO will also have made sure that your site is easier to use and improved metrics like conversion rate. So with more traffic arriving at your site and it easier for your customers to convert than ever before it is easy to see that ROI from this channel can be excellent. Additionally, SEO is one of the most accountable digital marketing tactics, every visitor, lead or sale can be tracked and attributed to its source. SEO is one of the most efficient means to deliver high value traffic and in turn sales or customers to your website.
If you are looking to improve the visibility of your website online and increase your organic web traffic you should contact an SEO consultant. SEO should be the foundation of your digital marketing activity. Site audits are usually free of charge and potential volumes and value forecastable. So why not get in contact with an SEO consultant and see what traffic they could generate for your business!
Article by Paul Lymer. Paul is a Freelance SEO Consultant and founder of Improve Marketing.
The strength of a planned and sustained Press/Public Relations campaign is its ability to communicate, inform and educate through the perceived impartiality of the press.
A creative PR campaign will also reach audiences that cannot be reached cost-effectively through advertising. In short, PR will make a positive contribution to the promotional effort by reaching the parts advertising cannot.
These aspects of PR are important to reach and influence the widest possible audience. And the content generated via a press campaign can be used for so many other marketing acitivites including your website, email marketing, social media, etc.
Clearly your promotional objectives will not be achieved by simply issuing press releases. Yet with a great deal of information to communicate to a large number of people, PR should be an important part of your promotional strategy. To influence the widest possible audience and reach the broadest possible range of publications, PR must:
Be planned and carefully targeted
Present your messages in greater depth
Challenge conventional solutions
Planned Targeted and Tailored Press Releases
Hundreds of press stories, features and releases are submitted to the media every day. To ensure that every press opportunity is fully exploited, the story should be immediately identified by the editor as relevant for his/her publication. We make sure that each press release is carefully targeted and tailored by making it relevant to each candidate media sector.
Pro-active PR for In-depth Editorial Coverage
PR planning at Cantillion King means regular contact with editors, journalists, bloggers, etc. to change press release opportunities into extended features. The stories are offered on an exclusive basis in advance of press releases. Meetings are arranged with important editors. Suggestions for articles are presented for consideration.
Challenging Conventional Solutions
Where possible press relations should be used to challenge conventional solutions in key product or market sectors. This helps to differentiate and provide positive reasons for customers to buy.
Stimulating Product PR
We will ensure that the PR programme is carefully regulated and that news releases are never dull! Each item should be newsworthy, stimulating and genuinely interesting. Photographs and applications information will be used to add interest to product stories and ensure that quality enquiries are generated.
Originally postedon cka.co.uk – https://www.cka.co.uk/approach
With the weather so great, it’s hard not to sit back and relax in the sunshine. However with temperatures in excess of 30C (even in Scotland) it is really important to keep cool and hydrated.
With another 3-4 weeks heatwave forecast why not send something out to let your contacts know you are thinking of them. Let us pop your design on a summer gift to keep your message in mind when they are having the most fun!
Ideas below include branded sun-cream, a phone powered fan, picnic blanket and even a ball that bounces on water but as ever if you want something that truly fits your brief call or email us.