SEO is the digital marketing tactic of increasing a websites visibility within search engines. SEO stands for Search Engine Optimisation, that is you make sure that your website is correctly optimised and targeted to drive high value organic traffic to your website from search engines.
If a website is correctly optimised to target valuable keywords and phrases important to your business it will rank more highly for them within search engines. The higher you rank, or the more keywords that you rank for will scoop you more or a greater share of the traffic generated by those terms.
There are many reasons why should you SEO your website. But we can summarise them into 4 broad categories.
The process of SEO’ing your website’s main goal is to increase relevant traffic arriving at your site. If you are into your analytics you’ll probably already know that organic traffic arriving at your site is already the greatest stream of traffic finding your business online. As part of an SEO audit and in turn strategy a Freelance SEO Consultant or agency will identify these rich veins of traffic and focus the websites strengths on them. Another role of the SEO is to find new streams, targetable streams of traffic and in turn customers. Ultimately the end game of an SEO is to increase traffic arriving at the website.
SEO is so cost effective, once it gets going. Be aware that it does take a few months to really take off. We see SEO as the lumbering giant of the digital marketing strategy. Where social media delivers relatively low volumes of traffic or paid search (particularly in some sectors) can be very expensive, SEO generates volume. Lots of traffic! Highly relevant traffic and once you have achieved these levels of traffic it doesn’t turn off when you run out of budget. An effectively optimised website will deliver traffic 24/7 and is always available for your customers to find.
Customer experience is a big factor in SEO. Google (via your Google Analytics data) is always assessing the experience of a websites visitor once they land on a particular website. Google only wants to deliver the best results, not only the best in terms of relevance but the best in terms of experience. If you do not have a mobile website, you will not rank in Google’s mobile search. From finding broken links to dead end pages, speeding up the site or creating mobile accelerated pages, part of the SEO process is to improve the usability of your website. Obviously this comes with other benefits too, your conversion rate will improve and your customers be happier. A good SEO consultant will make sure that your site is easy to use and improve metrics like conversion rate as well as rankings.
As we have already mentioned SEO delivers volume. A good SEO will also have made sure that your site is easier to use and improved metrics like conversion rate. So with more traffic arriving at your site and it easier for your customers to convert than ever before it is easy to see that ROI from this channel can be excellent. Additionally, SEO is one of the most accountable digital marketing tactics, every visitor, lead or sale can be tracked and attributed to its source. SEO is one of the most efficient means to deliver high value traffic and in turn sales or customers to your website.
If you are looking to improve the visibility of your website online and increase your organic web traffic you should contact an SEO consultant. SEO should be the foundation of your digital marketing activity. Site audits are usually free of charge and potential volumes and value forecastable. So why not get in contact with an SEO consultant and see what traffic they could generate for your business!
Article by Paul Lymer. Paul is a Freelance SEO Consultant and founder of Improve Marketing.
The strength of a planned and sustained Press/Public Relations campaign is its ability to communicate, inform and educate through the perceived impartiality of the press.
A creative PR campaign will also reach audiences that cannot be reached cost-effectively through advertising. In short, PR will make a positive contribution to the promotional effort by reaching the parts advertising cannot.
These aspects of PR are important to reach and influence the widest possible audience. And the content generated via a press campaign can be used for so many other marketing acitivites including your website, email marketing, social media, etc.
Clearly your promotional objectives will not be achieved by simply issuing press releases. Yet with a great deal of information to communicate to a large number of people, PR should be an important part of your promotional strategy. To influence the widest possible audience and reach the broadest possible range of publications, PR must:
Be planned and carefully targeted
Present your messages in greater depth
Challenge conventional solutions
Planned Targeted and Tailored Press Releases
Hundreds of press stories, features and releases are submitted to the media every day. To ensure that every press opportunity is fully exploited, the story should be immediately identified by the editor as relevant for his/her publication. We make sure that each press release is carefully targeted and tailored by making it relevant to each candidate media sector.
Pro-active PR for In-depth Editorial Coverage
PR planning at Cantillion King means regular contact with editors, journalists, bloggers, etc. to change press release opportunities into extended features. The stories are offered on an exclusive basis in advance of press releases. Meetings are arranged with important editors. Suggestions for articles are presented for consideration.
Challenging Conventional Solutions
Where possible press relations should be used to challenge conventional solutions in key product or market sectors. This helps to differentiate and provide positive reasons for customers to buy.
Stimulating Product PR
We will ensure that the PR programme is carefully regulated and that news releases are never dull! Each item should be newsworthy, stimulating and genuinely interesting. Photographs and applications information will be used to add interest to product stories and ensure that quality enquiries are generated.
Originally postedon cka.co.uk – https://www.cka.co.uk/approach
With the weather so great, it’s hard not to sit back and relax in the sunshine. However with temperatures in excess of 30C (even in Scotland) it is really important to keep cool and hydrated.
With another 3-4 weeks heatwave forecast why not send something out to let your contacts know you are thinking of them. Let us pop your design on a summer gift to keep your message in mind when they are having the most fun!
Ideas below include branded sun-cream, a phone powered fan, picnic blanket and even a ball that bounces on water but as ever if you want something that truly fits your brief call or email us.
The benefits of PR might seem obvious, but many businesses are still not sure how it will help them in the long run. PR is a massive part of getting a company noticed, as it reinforces who you are and what you do as well as letting people know you exist. The skills PR professionals possess means they are experts in publishing your latest news, projects and achievements while enhancing your business’s image and reputation.
With 93% of B2B processes starting with an online search, it’s important to make sure that your business is ranking high in the search results. This gains your company qualified leads, and with the majority of millennials being influenced by blogs and networking sites it’s easy to see why the internet is the place you need to be.
When asked which factors are taken into account when choosing a company to do business with, industrial leaders always rank reputation as a business’s most important asset. All organisations big and small can benefit from public relations. Using PR gets your business talked about in a positive way and attracts and impresses potential, previous and current customers in a cost-effective way that gets your message in front of a large audience.
As well as the influence from an objective source, using PR can be very persuasive and is a very credible form of promotion. Plus, a good and well circulated story can be picked up by several news outlets which gives it reach across a wide range of websites and publications.
If you would like help preparing a PR plan, contact one of our team today at email@example.com
If you’ve ever tried to host an event yourself, then you will know just how much hard work goes into it.
Event Hosts are here to make your life easier. We have a fantastic team of Event Hostesses and hosts, Promotional Models and general Event Staff ready to represent your brand, product or service and make sure your event is a successful one.
Here are 6 reasons why you might want to consider hiring our Event Hostesses for your next event.
They are hand selected …
The first piece of advice we’d like to share with you is, ‘trust the experts.’
You’ve got enough on your plate with planning and executing your event to be worrying about posting ads, interviewing candidates and relaying the same information over and over.
At Event Hosts all of our staff are interviewed and hand selected, so that you can always be assured that you are receiving an experienced, well-spoken and professional staff member.
By using a trusted event staffing agency like Event Hosts, we can guarantee that we find you the perfect staff member/s in a matter of days.
They ensure your event runs smoothly …
There is a lot to think about when running an event.
Hiring event hostesses and hosts can take some of the pressure off your shoulders, allowing you to focus on other aspects of promoting your business and making sure your event goes as smoothly as possible.
Fully trained and experienced …
If you haven’t got much previous event hosting experience in your existing labour pool, then hiring an event hostess is an excellent option.
We hold our ourselves to the highest standards when selecting staff. All of our event hostesses and hosts are fully trained and experienced to the highest level.
We attract some of the best promotional models and event staff from all over the world and can also offer multilingual staff should you require it.
They add a charismatic touch …
Event hostesses and hosts can add that much needed charisma and energy to your event, helping to make your products and brand look fantastic.
Our event hostesses are all impeccably turned out and we are happy to work to your dress code, colour scheme or style guides to make sure everything looks amazing on the day.
They provide a professional face for your company …
When hosting an event it’s very important that you give off the right first impression as your entire business will be judged on how you promote yourself.
Hiring event hostesses can give your event a professional sheen whilst providing a welcoming, personable face for your company.
All of our event hostesses and hosts are professional, friendly and business focused. They are also great at demonstration whether it be your latest product or other technologies.
Exhibitors return to us year after year as they see the benefits of hiring our top quality staff to support them.
Our exhibition staff can be hired to take data, scan show passes, distribute marketing material and also assist with sales.
Exhibitors are always impressed with our proactive, friendly and professional staff that we are proud to supply.
They can help educate clients about your business …
Potential clients attending your event are likely to want to ask you questions about your business. Our event hostesses and hosts can be on hand to actively engage with new customers and educate them on new products.
Looking to hire event hostesses and hosts for your next event? Follow the link to get an Instant Quote from us today.