The Power of Social Media in the B2B Industry

Social Media has slowly become a vitally important aspect of any B2B marketing strategy, setting the trend for B2B companies to learn how to personalize and humanize their approaches in order to achieve a successful and lasting relationship with their customers. Yet...

Part 11: Background – Distraction or Enhancement?

Does it matter where we shoot our videos? Indoors? In front of a plain background? Perhaps something more varied? Outdoors? Actually, it does matter although not so much where we film but the choice of background for our videos matters. What kind of background should...

Zoe Ball Sport Relief – Working with Positive Branding

  Positive Branding were approached by comic relief to brand Zoe and the teams clothing for her incredible bike ride challenge. We supplied flock transfers to all the clothing worn throughout the five day 350 mile challenge.  Zoe has raised £1.2 million pounds for...

Part 10: What is WIIFM and What Does It Do for Us?

What is WIIFM? Is it a Non-Governmental Organisation? Is it a radio station? Is it a new game for the Wii? Well, it is none of these. Being charitable, radio station would probably come closest because WIIFM defines the wavelength on which we have to broadcast our...