Brand Equity Measurement and Tracking

The Secret to Successful Brands Understanding where a brand sits in the mind of the customer is essential for any brand owners looking to grow their brand and create successful brand strategies. Brand Equity is a construct designed to reflect the real value that a...

Great Questions to ask in an events or marketing job interview

It’s sometimes easy to forget that an events or marketing job interview is a two-way process. Any good interviewer knows that they need to sell the opportunity as much as the candidate needs to demonstrate their suitability for the role. Many good candidates however,...

The power of social media and why your company should be using it

Social media is a minefield for even the most creative of people. The platforms are growing all the time, and it’s not just about Facebook and Twitter anymore, there’s LinkedIn, Instagram, Pinterest, Snapchat and Google + to contend with. We’ve already touched upon...

MCH at The Business Show Olympia

A big thank you to all who visited our stand at the Business Show at Olympia last week, especially those who participated in our Win Free Advertising contest. And now we can announce the winners! Congratulations to; @TwoGuysCreative, @RT_Page and EBF Smart Imprint  ...

Royal badge manufacturer secures £1.2million investment

  A Nottingham-based manufacturer of bespoke name tags and badges has received a £1.2million investment from Frontier Development Capital (FDC). The deal will see the business pursue further expansion plans, including welcoming new director Ian Bradbeer FCMA to the...