Ouno design 3D image mapping presentation for GKN Aerospace
Ouno Creative were commissioned to design a high-tech exhibition area within the GKN Pavilion building at the 2016 Farnborough Airshow. The client wanted to showcase multiple messages – their manufacturing capabilities, use of advanced technologies, their global reach and their plans for the future. The challenge was to communicate this wide variety of complex messages to visitors in an engaging and entertaining way.
To achieve this Ouno employed a range of interactive technologies, including a holoscreen container, a videowall, tablet apps and touchscreens to deliver a high-tech visitor experience within an ‘gallery’ style space.
The main attraction of the Pavilion was the ‘Making Things Fly’ 3D image mapping exhibit. This was a 3 minute audio-visual presentation that ran at regular intervals within in a small theatrette area. Having this ‘theatre’ performance area was an important part of Ouno’s creative concept. By making visitors wait for each showing and then enter a separate darkened viewing space, we delivered a sense of expectation.
From concept to reality
Once Ouno had convinced the client that 3D image-mapping could deliver the ‘wow’ factor they wanted for their Pavilion, we proceeded to plan the animated content to project onto the model. Ouno also produced the script and storyboard for presentation, and designed the theatre area space.
The next stage was to assemble a team capable of turning our vision into reality. Ouno teamed up with Drive Productions to create the 3D mapping and audio segments. The Drive team worked closely with Ouno and the client to plan the visuals to be used within the animation. Drive then created complex and stunning visual 3D animations that would convey the many clever manufacturing processes and technologies developed by GKN Aerospace.
The projection surface was to be a 5 metre long model aircraft – precision machined and handcrafted from high density foam. Ouno commissioned JH May model makers with this task. They built the model in sections, assembled it onsite and expertly mounted the model so it appeared to float on a wall within a circular theatre environment. This was our ‘blank-canvas’.
The final part of the team was exhibition builder SDD/GES, who built the bespoke Pavilion exhibition area and theatre space working from Ouno’s plan drawings and 3D visualisations.
A complex technical challenge
Using complex multi-layered projection-mapping techniques, the 3D graphics were then overlaid and wrapped on to the contours of the model plane, including the fuselage, the wings, the engine and the tail fins.
Nine projectors were used to cover the complex model with five separate content layers. This allowed the audience to view the aircraft and experience the mapped projections at very close quarters.
A range of eye-catching effects were mapped onto the aircraft which transformed the surfaces into liquid metal, frozen ice, a transparent X-ray effect, a ’Tron’ style wireframe and more. This technique also allowed us to make the aircraft skin transparent so internal wiring, structures and engines could be seen operating.
To complete the immersive environment, innovative sound design was used by Drive to carefully engineer bespoke music, SFX and voiceovers and create perfect audio clarity in an acoustically-challenging space.
Successful delivery and a happy client
A project this ambitious, produced to tight timelines and involving multiple teams is never easy to pull-off, but thanks to great teamwork and a supportive client it proved to be a real winner. It was the only projection-tech experience to be seen at this year’s Farnborough International Air show and was deemed to be a terrific success by all at GKN Aerospace and feedback from visitors was incredibly positive.
Read more about it here.
Design agency Magnetic London’s campaign identity for the Let’s Panda Campaign
In line with the launch of Kung Fu Panda 3, Magnetic were appointed to create a visually-striking campaign for Chinese condiment brand, Lee Kum Kee. Magnetic designed all aspects of the campaign, including the campaign identity, social media posts and promotional material.
Magnetic are a London-based design agency specialising in full campaign design. Their multilingual team of designers develop and create solutions for web design, branding and print design. For this project, Magnetic met all aspects of campaign design needs by combining strategy, creativity and technical ability.
The main design challenge was to balance traditional Chinese elements with the current modern setting. The campaign also had to be launched in the UK, Germany and Netherlands, meaning it had to be created in three different languages. A final design challenge related to the strict and lengthy approval processes set by Lee Kum Kee and Dreamworks. Due to these approval time frames, design elements had to be meticulously planned months in advance, involving diligent multi-tasking and coordination.
As a full-service creative agency, Magnetic were able to manage the whole campaign from start to finish. They provided all necessary services under one roof, from campaign identity and logo design, to social media posts and website design. They even created key visuals to be used in promotional and marketing material such as magazine adverts, tube billboards and supermarket floor stickers.
Whether you need branding consultancy, brochure design, digital marketing solutions, website design or advertising campaigns, Magnetic ensure great design is achievable for anyone. Magnetic help clients engage with their audience, increase exposure and generate sales, through powerful communication strategies and creative campaigns.
To learn more about how London design agency, Magnetic can help with your corporate branding, promotional material or campaign design, get in touch today at www.magnetic-london.co.uk
Drawn in Ink – on creating Carte D’or Storyboard
The storyboard frames from Carte D’or epitomise what a storyboard should be. Framing is key and time here should be taken. I use minimum line work and rely on colour to show mood in the scenes, a bit like a cinematographer. In film Roger Deakins is an excellent example and has created some fantastic atmosphere through using lighting on the films he’s worked on. I also use a limited colour palette to create harmony through the sequence of frames.
I’m always working to tight deadlines but try to build in time to give myself a break, that way I can re-look at the work with a fresh eye. This gives me a valuable chance to tweak and improve.
A romantic night in with a tub of ice cream. Drawn and coloured over two days.
Design Activity win packaging award for Craft Beers range
Design Activity are proud winners of a silver Pentaward in international packaging and design for their re-design and range extension of Lidl’s craft beer range under the brand Hatherwood.
With over 20 years’ experience in branding, packaging design and shopper marketing, Design Activity, a Bristol based creative agency, last week scooped a prestigeous Pentaward. The Lidl Hatherwood range, designed by Design Activity in 2015, has been awarded a silver Pentaward which was judged by an international jury of 12 highly reputable designers from major companies.
The Lidl range consists of six craft beers, each with a unique flavour and design to match. Following on from the orginal Golden Goose and Ruby Rooster variants, Lidl worked with family-owned businesss Hogs Back Brewery to create a further four animal-themed beers all bursting with flavour and character. The range was launched after the success of Lidl’s Brewery Concept which saw 48 local craft beers launched in different regions around the UK in partnership with Blur bassist and renouned cheese-maker Alex James.
Judges were impressed by the distinctive illustration of each Hatherwood bottle and the incorporation of a typographic style that elevates the beer’s character and creates a unique personality. The master brewer’s signature and numbering system (from light to dark) also helps to convey the indosyncracies of each drink. The uncoated stock helps support the crafted artisan to feel synonymous with microbrewery craft beers.
Andrew Stroud, Managing Director of Design Activity said: “We are delighted to have received this award for our work on the Lidl Hatherwood range. We were challenged to instill design credentials that epitomised the crafting behind craft beers in order to maximise the individual personalities, and that’s exactly what we delivered!”
Antonio Schiorlin, Head of Department (Buying) at Lidl UK said: “Craft beers have soared in popularity over the last few years and sales at Lidl have been no exception. After the success of our Brewery Concept we worked on expanding our own-label Hatherwood range and are incredibly pleased with the results produced by Design Activity.”
MailMyMail.co.uk launches business office mail at a fraction of the usual cost
A Bristol Based mailing Company has developed and launched MailMyMail.co.uk, a safe and easy way to send business office mail at a fraction of the usual cost. Whether the requirement is to post 10 items or 10,000 items, Mail My Mail will handle it all for you.
Once you’ve registered and downloaded the print driver, you’re ready to print your documents. Simply select the MMM print driver and options and the documents are sent securely and electronically to us. Mail my Mail prints, folds and inserts your documents into an envelope and all for a little as 39p, including postage! It’s a fantastic service; efficient and incredibly cost effective. Instead of office staff printing off letters, folding and stuffing into an envelope and then fixing a stamp or putting it through a costly franking machine, MMM can do it all for you!” explains business owner Rob Fagnani. “Just click a mouse and we do all the work for you at less than half the cost. “Because we mail more than 10,000 items daily, we achieve Royal Mail discounts which we pass onto our clients. “That’s how we manage to do it so cheaply’.”
MPS, based in Winford, has invested heavily in the service which it says is also extremely secure and can be 
used by organisations of all sizes for posting letters, invoices, statements, postcards or general communication.
Mail My Mail is already being used by local authorities, housing associations, financial institutions, and businesses of all sizes to send out thousands of invoices, statements, contracts and letters, many confidential.The plan now is to roll out this service across Europe so that Continental companies can mail into the UK with only a click of a mouse, and at a fraction of the cost.
Mail My Mail free up businesses from the daily hassle of making sure their mail goes out enabling them to concentrate on their core business Mailing your mail can be done more quickly, cheaply and securely than ever before.