MRM Releases the Boost!
Multi Resource Marketing (MRM) based in Market Harborough, Leicestershire teams up with award winning pioneers in energy drinks Boost Drinks to create an on bottle campaign “Release the Boost”.
MRM worked hard with the Boost Drinks team to source the most appropriate prizes for Boost’s target audience… Fun-loving, savvy millennial, always looking for an experience. The competition includes three stages, an instant win offering a mix of cash, cinema vouchers and amazon vouchers, a prize draw of a £2,500 Virgin Gift Card and a final chance draw of a Zip-line experience in Snowdonia with a Go-Pro to give you life long memories.
The on bottle competition was launched on 18th September and is already growing well in the number of entries, which is not surprising with 3 bites at the cherry and over £25,000 worth of prizes up for grabs!
The Boost Drinks team come from humble beginnings and have excelled in their creation of energy, isotonic and protein drinks by putting their customers at the forefront of their thinking. Ambitious and innovative they are always concocting new “pick me up” recipes so keep your eyes peeled for new arrivals on the shelves of your local convenience stores.
To find out more or to enter the competition simply click on the link below:
https://www.releasetheboost.com/
Established in 1993, MRM is an independently owned marketing services provider based in Leicestershire, England. With strong industry links via the Institute of Promotional Marketing, the company provides both digital and physical (fulfilment) marketing campaign support to some of the UK’s best known brands.
Interested in running a similar campaign for your brand then get in touch:
* Email:[email protected] * Tel:01858 414 761 * Twitter: @MRMPromoSupport
Atlas Translation: How Translation Can Help Your Business
We meet a lot of people at business shows and networking events, who’ve never required language services before. Some had never even heard of what we do, or considered that there could be such a thing as the ‘translation industry’. It’s always interesting to watch their faces change, as we explain what we do, and how our services help other business grow, as they reach that ‘Eureka’ moment.
It’s completely reasonable to be unaware of the existence of language services, or indeed the value that they can add to your business. The role of translations in business is usually viewed in the same way as petrol is for your car – a necessity purchase that is not needed unless unavoidable.
Someone who’s never been pressed into looking into language or translation services could be forgiven for having this attitude. After all, what use could languages be to someone whose business is conducted entirely in the UK, in the English language?
Broaden your Appeal
Firstly, take a look at the UK. Figures released in 2012 showed that 12% of primary aged schoolchildren speak English as a second language. That’s around 1.1 million people who, almost five years later, are on the verge of becoming potential customers for your business. The 2011 census indicates there are over 6 million UK residents who don’t speak English as a native language. In 2015 it’s been forecast that we had 34.4 million overseas visitors spending £22.0bn. This figure was predicted to rise to £22.9bn in 2016.
Clearly a large customer base of non-native English speakers exists in the UK, so how about trying to appeal to these people? One key way to do this, is to speak to them in their own language, and here’s where we can help. By translating your homepage, or some of your product listings you instantly forge a connection.
It’s not just getting people to understand what it is you do/offer more quickly either. Put yourself in your potential customers’ shoes and imagine being a non-native speaker in another country. It can be a lonely, even intimidating experience. So when someone makes the effort to reach out to you in a way you understand, it’s a big gesture, not to mention the priceless feeling of familiarity they will draw from reading your message in their own language.
Taking this first step is relatively inexpensive, and you’re more than likely to receive a return on your investment. If you’re worried about then dealing with enquiries in languages other than English, then we can set you up with the tools to handle these. A 24/7 telephone interpreting account instantly grants the capability to converse with anyone in any language.
Exporting/Importing
Then there’s the rest of the world. If you’ve never considered exporting your products/services, then perhaps now is the time to look into this. While the economy in the UK is predicted to weather some hardships in the next few years, other economies are expanding. British businesses have a global reputation for quality, and you can make the most of this by exporting to some of these growing economies.
Even if you are a small business, you can try selling overseas on sites like Amazon to test the waters. We have helped numerous businesses with this process and can do the same for you. Translating the details of your products is a cost effective way of appealing to a broader market base, and if successful, we can provide ongoing support for your business.
Expanding Opportunities
In a nutshell, language services can broaden your appeal to a wider base of consumers, and present more opportunities for your business to expand. So if you’re one of those people who viewing language services as a necessity purchase, perhaps it’s time to think differently. Instead of looking at translation as the fuel you’re forced to buy to get where you want to go, how about seeing translation as the road which can take your business to exciting new destinations?
Get in touch today to see how we can help your business grow.
Call us today on 01727 812 725 or email us at [email protected]. You can also chat with us live (during usual business hours) using the Live Chat box right now. This is a great way to chat with a real person and Atlas and get a good idea of price and timings for your translation work.
www.atlas-translations.co.uk
GKPR promotes QSC 50th anniversary
Glen King PR have devised a PR/marketing plan for their long-established client and independent retailer Queenstreet Carpets & Furnishings (QSC) based in Alphington, Exeter, who are celebrating 50 successful years as a family-run business. The PR and marketing plan includes the creation of a ‘Golden Ticket’ competition to run throughout the summer months of July, August and September to increase ‘likes’ to QSC’s Facebook page. Each Friday throughout the campaign a winner is announced for a £50 voucher and they will go back into the main draw for the chance to win the ultimate ‘Golden Ticket’ at the end of the competition. The PR mix included creation of press releases, social media and digital marketing as well as focused advertising. The Glen King PR team together with Associate Partner, Becky Millington of Inky Fox, used their joint expertise to generate a successful campaign, which culminates in early October with the drawing of the ‘Golden Ticket’ winner who will receive a £500 voucher towards the cost of a new sofa/ chair or bed they can choose from the extensive range of products in store at Alphington or Topsham… Our close working relationship with the local media, meant that QSC are gaining extensive promotion with editorials/ advertorials and advertising as well on-line social media. This together with GKPR taking all press photographs and creating a video of the two family members, brothers Mark and Gary Dixie being interviewed on the sofa in-store, reminiscing about how their Mum and Dad started the business, has ensured that the brief is being fully met.
The Golden Ticket free prize draw is running throughout the summer months, for the chance to win a £50 voucher every week and an overall winner for a £500 voucher towards the cost of a new sofa, chair or bed will be drawn at the end of September. All in keeping with the companies ‘Golden Anniversary’. To enter like and share Facebook www.facebook.com/queenstreetexeter.co.uk, or visit in-store at Queenstreet Carpets & Furnishing Alphington, or CASA in Topsham. Full T&C’s on www.queenstreet.co.uk.
Glen King, director – Glen King PR said: “Our innovative consultancy team has worked tactfully to effectively promote the launch of this significant 50th milestone celebration – from the initial launch press release through to the social media campaign of The Golden Ticket free prize draw. The draw has added value by raising the profile of Queenstreet Carpets & Furnishings to existing loyal and long-term clients, as well as new ones and increased footfall through social media, on-line and in- store with active participation.” She adds: “It’s always a pleasure working with this well-respected family owned business, who we have been helping for over 10 years.”
MRM Launches a Brand New Identity
Market Harborough based Marketing Services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following a full review of its previous branding. With the appointment of new Managing Director Marc Rigby at the start of the year, the business undertook a number of internal workshops to help understand the critical components of its operation and define how it wants to be seen in the market.
Marc Rigby commented, “We are proud to be able to announce the launch of our brand new logo. We’d like to think this identity captures some of the core elements that make up our business – process, digital, flexibility – as well as using a colour pallet that conveys energy, purpose and a greater sense of modernity. With the logo now in place alongside a revised mission and vision, our next task is an overhaul of our website which we hope to complete before the summer’s end.”
The new identity is only a change of branding. The legal entity as a business remains unaltered as Multi Resource Marketing Ltd.
Established in 1993, MRM is an independently owned marketing services provider based in Leicestershire, England. With strong industry links via the Institute of Promotional Marketing, the company provides both digital and physical (fulfilment) marketing campaign support to some of the UK’s best known brands.
Contact for further information: Marc Rigby, Managing Director [email protected] , or Julie Townsend, Marketing Manager [email protected] or call 01858 410510. Web: www.mrm.co.uk, Twitter: @MRMPromoSupport
Volvo XC60 & Barbara Davidson in a World-first by REDPILL London
Renowned photographer and artist Barbara Davidson has utilised the on-board safety cameras of the new Volvo XC60 to create a special collection of photographs, capturing life on the streets of the Danish capital Copenhagen from a fresh perspective.
Davidson’s photographs were first exhibited at Canvas Studios gallery in London’s Shoreditch this week and the exhibition will travel to other countries during 2017.
A multiple Pulitzer Prize-winner, holder of an Emmy Award and a former staff photographer for the Los Angeles Times newspaper, Davidson chose to work with Volvo Cars based on her own history with the brand.
She said: “I have a very personal connection with Volvo Cars. When I was a teenager I was involved in a serious road accident where the car flipped over which, in normal circumstances, would probably have proven fatal. I was told later that I had survived because of the car I had been travelling in – a Volvo.
“The collection does two things. Firstly, it is a snapshot of European city life in all its glory; secondly it also highlights the complex environments that we live in. It is thanks to the cameras and other on-board sensors that cars like the Volvo XC60 make modern city life safer for pedestrians and other road users.”
The campaign and online engagement strategy was created in collaboration with REDPILL and Mindshare, following the success of prior collaboration, ‘Prologue’.
Liam Corrigan, director at REDPILL, said: “It’s fantastic to be involved in a uniquely creative campaign that has an important road safety measure at its heart. It’s the type of content that our influencers and their audiences genuinely care about.”
The content is already trending in the UK and France, with activations running in wider Europe.