The benefits of PR might seem obvious, but many businesses are still not sure how it will help them in the long run. PR is a massive part of getting a company noticed, as it reinforces who you are and what you do as well as letting people know you exist. The skills PR professionals possess means they are experts in publishing your latest news, projects and achievements while enhancing your business’s image and reputation.
With 93% of B2B processes starting with an online search, it’s important to make sure that your business is ranking high in the search results. This gains your company qualified leads, and with the majority of millennials being influenced by blogs and networking sites it’s easy to see why the internet is the place you need to be.
When asked which factors are taken into account when choosing a company to do business with, industrial leaders always rank reputation as a business’s most important asset. All organisations big and small can benefit from public relations. Using PR gets your business talked about in a positive way and attracts and impresses potential, previous and current customers in a cost-effective way that gets your message in front of a large audience.
As well as the influence from an objective source, using PR can be very persuasive and is a very credible form of promotion. Plus, a good and well circulated story can be picked up by several news outlets which gives it reach across a wide range of websites and publications.
If you would like help preparing a PR plan, contact one of our team today at email@example.com
If you’ve ever tried to host an event yourself, then you will know just how much hard work goes into it.
Event Hosts are here to make your life easier. We have a fantastic team of Event Hostesses and hosts, Promotional Models and general Event Staff ready to represent your brand, product or service and make sure your event is a successful one.
Here are 6 reasons why you might want to consider hiring our Event Hostesses for your next event.
They are hand selected …
The first piece of advice we’d like to share with you is, ‘trust the experts.’
You’ve got enough on your plate with planning and executing your event to be worrying about posting ads, interviewing candidates and relaying the same information over and over.
At Event Hosts all of our staff are interviewed and hand selected, so that you can always be assured that you are receiving an experienced, well-spoken and professional staff member.
By using a trusted event staffing agency like Event Hosts, we can guarantee that we find you the perfect staff member/s in a matter of days.
They ensure your event runs smoothly …
There is a lot to think about when running an event.
Hiring event hostesses and hosts can take some of the pressure off your shoulders, allowing you to focus on other aspects of promoting your business and making sure your event goes as smoothly as possible.
Fully trained and experienced …
If you haven’t got much previous event hosting experience in your existing labour pool, then hiring an event hostess is an excellent option.
We hold our ourselves to the highest standards when selecting staff. All of our event hostesses and hosts are fully trained and experienced to the highest level.
We attract some of the best promotional models and event staff from all over the world and can also offer multilingual staff should you require it.
They add a charismatic touch …
Event hostesses and hosts can add that much needed charisma and energy to your event, helping to make your products and brand look fantastic.
Our event hostesses are all impeccably turned out and we are happy to work to your dress code, colour scheme or style guides to make sure everything looks amazing on the day.
They provide a professional face for your company …
When hosting an event it’s very important that you give off the right first impression as your entire business will be judged on how you promote yourself.
Hiring event hostesses can give your event a professional sheen whilst providing a welcoming, personable face for your company.
All of our event hostesses and hosts are professional, friendly and business focused. They are also great at demonstration whether it be your latest product or other technologies.
Exhibitors return to us year after year as they see the benefits of hiring our top quality staff to support them.
Our exhibition staff can be hired to take data, scan show passes, distribute marketing material and also assist with sales.
Exhibitors are always impressed with our proactive, friendly and professional staff that we are proud to supply.
They can help educate clients about your business …
Potential clients attending your event are likely to want to ask you questions about your business. Our event hostesses and hosts can be on hand to actively engage with new customers and educate them on new products.
Looking to hire event hostesses and hosts for your next event? Follow the link to get an Instant Quote from us today.
Have you started to think about the autumn and all the work you will be doing engaging your contacts and bringing in new business? Perhaps you are exhibiting or getting out and about on visits?
Either way, if you are taking a pen to leave behind or for your own use make sure it is a good writer and will be appreciated by the recipient and used until they pass it on or the ink finally runs out.
Here at EMC, we love rollerball pens and particulary gel pens which have a smooth writing experience and leave a strong imprint. Below are a selection of 4 of the best including the bestselling Bic Grip Roller now available in 12 colours.
We hope you like them as much as we do!
Your exhibition attendance took months to organise and execute, but do you really know if it was worth the investment? Notoriously something that can be often overlooked, understanding the ROI of your exhibition is crucial for your next year’s forecast and budget. Exhibition stand specialist, Quadrant2Design, outline how to effectively measure your ROI at your next trade show.
If you’re not a “math whizz”, the idea of potentially muddling through screens of data can be daunting. But, fear not, with a clear strategy optimised to unearth the numbers and findings that matter, finding out the ROI of your trade show needn’t be a headache.
Outlining your objectives/goals
“The best preparation for tomorrow is doing your best today.” – H. Jackson Brown, Jr.
Before we can dive into how we’ll seek to measure the success of your exhibit, you need to be 100% clear of your objectives and goals. There’s no point in succumbing to, “just getting your name out there” before the event, and then looking to pull a comprehensive report once the show closes.
Understand the needs of your business related to the exhibition, and structure your responses around the below:
- Where in the business did the directive to attend the event come from? Is it just “something that you’ve always done”?
- Are you looking to promote a specific product or service?
- Who is your audience at the exhibition?
- What are the expectations internally from attending?
- Are your competitors attending? What are they likely to be seeking to achieve?
- What is the #1 reason to attend? Increase leads, brand awareness, retain current clients, etc.
Once you’ve outlined why you’re attending, you can start to understand which metrics and results you’ll want to monitor.
Choose the right exhibition
“A place is only as good as the people in it.” ― Pittacus Lore
Once you’ve outlined what you’re looking to achieve in your next outing, it’s wise to reflect on if the exhibition meets the criteria. Remember the audience of direct to consumer exhibitions will greatly differ from those attending a trade-show.
Ensure that you’ve taken into consideration who else is attending – is it for your industry or your target audience? Be sure to take the opportunity to study and interact with other vendors at the exhibition, too. Trade shows are a great time to dive into your industry and take learnings to enhance your own product or service.
Consider the bigger picture
“All the statistics in the world can’t measure the warmth of a smile.” ― Chris Hart
Measuring ROI for your exhibition doesn’t have to be, nor should it be a whirlwind of data. Once
you’ve outlined what you’re looking to achieve, the success KPIs will follow. Depending on what your ultimate aim is for the entirety of the show, you may consider the below:
Attendee satisfaction – To pack a punch at your exhibition, you’ll need an exhibit that stands out in a hall of companies vying for attendee footfall. Once your visitors are on your stand, you’ll want to know what they’re thinking and feeling! And, where are people most likely to sound-off their inner-most thoughts? Social media!
Be sure to leverage your social media by curating polls and inviting comments from your community at-large on your exhibit.
Media and press coverage – If you’re launching a new product/service at the show, you’ll want to collate any press coverage. These clippings provide scope for the sentiment of your reveal and how the industry reacted.
Sales and/or pre-orders – This is a usual suspect on event ROI, but important none the less. If you’re looking to directly sell, be sure to fully capture details of sales. You can also compare this data to historic figures to gauge the success of your exhibit and to suss out which shows are more beneficial to your business than others.
Website traffic – This is a metric that is often overlooked when physically attending events, but something to keep on your radar. By creating an engaging stand, you may be leaving more of an impression than you think. Perhaps your exhibit caught someone’s eye and they then search for your website and browse. Be sure to dip into:
- Unique visitors – How many new eyes?
- Average vs new sessions – Compare it to previous tangible data.
- Bounce rate – are they further discovering your website?
- Devices – Are they viewing from a mobile? Perhaps inside an exhibition hall… hmmm!
Collecting data – If you’re collecting names, mobile numbers and email addresses to add to your subscriber list, be sure to check-in on how many people unsubscribed upon becoming a subscriber, your open and read rates and how many converted to sales.
Social media – Its own beast! As well as dipping into various other areas of your report, social media can be used effectively in other ways. It’s always in our pocket, and just because the day is bound to busy, it won’t stop attendees tweeting or snapchatting their journey.
Likes, comments and shares are all indicative of the success of your posting, so be sure to showcase engaging elements of your trade show exhibit to your customers. You’ll want to tell them where in the hall you are, and provide visual stimulus for them to react to.
If you’re measuring eyeballs on stand, consider hosting a competition on your Twitter/Facebook to draw the crowds in, “show this tweet at our stand to win X”. It could be something as simple as a bottle of water or sweets. You’ll want something to entice busy show go-ers to your stand, and an easy metric to track the success of.
“You know how creative people are; we have to try everything until we find our niche.” ― E.A. Bucchianeri
Do be sure to also think outside “usual” metrics, for example, if your attendance at an event has the aim to get your products into as many hands as possible, you may choose to measure how many demonstrations you held. Likewise, if you’re looking to collect data for online marketing campaigns to further educate around your products and services, you may host a competition on the stand that prompts visitors for their contact details and then measure part of your success on completed applications.
Arm your stand staff with simple questions to ask your visitors when talking through services and products. “How did you find us?” will give you solid indications of which of your marketing efforts are making an impact.
Treat your exhibition as you would any other marketing activity, whether it’s a sponsored campaign, advertising or social media. They all have goals and metrics to measure the outcomes and all these findings ultimately decide on the worth of the activity and what is next for that channel.
The Quadrant2Design team design and build exhibition stands exclusively using the Swiss-designed Prestige Events System. Their Freedom2Exhibit® plan increases operational flexibility and minimises cost of exhibiting. For your free design proposal drop them an email at firstname.lastname@example.org or call them on 01202 723500 for more information.
How about having your own Corporate Video on your website? A real blockbuster that makes you stand out from the competition, shows you as the authority you are and generates clients queuing for your service?
No? Too expensive?
What about a corporate STYLE video, instead?
Let me tell you why this is a really bad idea.
What Do Corporate Videos Look Like?
Corporate Videos generally they look like they are made to a serious budget, primarily, because they are, and they tend to cover topics like:
- Company history;
- Company philosophy, processes or technologies that set them apart;
- Corporate mission statements;
- Company milestones like corporate anniversary, new President, new CEO, new building; new technology.
Typically, you’ll find that videos like these are done by interviewing the company president, CEO or other top C –level officers.
In brief, they’re all about promoting the company.
Now, would such a corporate video be right for your business, service, project or company?
For starters, given the budget involved, probably not.
How about a video made in the STYLE of a corporate video?
Corporate STYLE Videos
Let me show you why I had clients come to me who hated their corporate style video.
You see, in a corporate video you are usually in front of the camera, but not facing your viewers.
You are facing and talking to the interviewer, which means you have turned away from your viewers.
And the interviewer talks to you while the viewer now becomes a separate third party. Your viewer no longer engages with you directly.
In a typical corporate STYLE video, though, the interviewer disappears.
This means that you are left talking into an empty corner.
And the interview becomes a fake interview.
The Fake Interview
As a consequence, the content of these corporate style videos becomes self-aggrandizing. It is now all about me, my company, my service, my clients.
This is the wrong content for a video that is supposed to engage, connect and build trust.
This, of course, is a huge mistake, and to rescue the situation, video producers get creative:
They zoom in.
They add some artistic black and white moments.
They focus on your hands.
These are all artefacts that distract visually.
But these are only short term measures.
Because, meanwhile, you are still talking to the wall, the viewer gets bored and clicks away.
Let’s get back to basics for a moment:
What is the best way to engage another person?
Having a dialogue where you talk face to face.
Now let us transfer this to your website and have an online dialogue.
Sure, online you are less interactive.
But you still pick a topic that interests your viewers and answers their question.
It is, therefore, still a dialogue because, as, for instance, in the video above I am talking directly to my viewers about a specific question: “What about having your own corporate video on your website?”
But what happens when you use a typical corporate style video, instead?
As we have seen, you are talking to the wall mostly about nothing of interest to the viewer. The viewer is now a disengaged bystander.
The video is no longer a dialogue, but a monologue masquerading as a FAKE interview that is generally about nothing of interest.
And what do we do when we get bored online?
Yes, we all click away.
What can you do about it?
Create affordable alternatives to the corporate style video that will help you achieve your online goals.
What could these alternatives look like?
One option is to create something that is modelled on my series of ‘A-Z of Video for Professional Services.’
This is at the core of my A-Z of Video for Professional Services:
Providing you with the information that empowers you to connect and build trust with your online audience; that helps you get your message right and get it out there with the most powerful online tools available; that helps you come across as a Trusted Advisor on your website and on your social media properties.
You can see all of my the A-Z of Video for Professional Services on my blog.
This article was first published on the VideoMagnets.co.uk blog.