Research done on behalf of Complete Business Gifts reveals promotional products and corporate gifts exceed print, on-line, direct mail and TV advertising in gaining the best customer loyalty, appreciation and motivation.
- Promotional gifts make almost six times as many recipients feel appreciated (64%) than the mediums of print (8%), web (8%), direct mail (9%) or TV (11%)
- Business gifts motivate over twice as many recipients to take action (50.7%) than the mediums of print (9.8%), web (11.2%), direct mail (8.9%) or TV (19.51%)
- Promotional products invoke loyalty in over three times as many customers (60.1%) than print (8.7%), web (7.9%), direct mail (6.4%) and TV (16.9%)
