For most organisations it makes total sense to focus on digital channels, but print still has an important role to fulfil in building your brand and engaging with your customers. In a world where we’re bombarded with hundreds of email newsletters every week there’s nothing quite like giving someone a printed brochure or receiving a personal mailing.  It’s why fashion houses, car manufacturers and luxury brands still heavily invest in brochures, magazines and direct mail.

Make someone feel special

Receiving high quality print feels like someone has taken the time and effort to get in touch and they’re talking to you personally. It’s tactile too. You can experience the quality of the paper on your hands, browse through the photographs and illustrations. And you can take it anywhere without having to worry if your batteries are going to run out!

Tell a story

Like reading a book, print works best when you tell a story.  That’s something that’s hard to do on a website or on social media where there are often too many distractions. Well-crafted print gives your customers the opportunity to spend time with your brand in the office or at home and get to understand what you are all about without the pressure of a hard sell.

Readers absorb information better

Studies* on students in the US showed that although they preferred to read information digitally and felt they understood more, when compared to a group who studied using print sources, the overall comprehension of the students using print was significantly better.  If you think about it, that’s not surprising.  You can easily re-read and flick back a page, or highlight text in print.

New technology.  New possibilities

Thanks to new printing technology, high quality print is no longer a big budget item. You can achieve superb results on only small print runs using different bindings and paper finishes to create a truly professional product.

Content is king

To get the most out of your print, great content and good design are essential. That’s where we come in.  We can help you tell your story in a way that engages your customers with design that reflects your brand.  We’ll also help you integrate it with your other online and digital content to deliver a powerful campaign.

Andrew Hempleman
[email protected]
07976242055
www.thetruenorthgroup.co.uk

* Reading on Paper and Digitally: What the Past Decades of Empirical Research Reveal 

Lauren M. Singer, Patricia A. Alexander   University of Maryland. First published July 21, 2017 

As influencer content continues to grow in importance within the marketing mix of the biggest brands in the world, in this special feature, REDPILL, using its ratings system for such content, reviews three influencer videos and assesses the reasons behind their social performance.

Creative – Scores videos across five sub-categories: originality, on brand, creativity, craft and shareability (awarding a maximum of 20% for each, with the sum producing a rating out of 100%).

Exposure – RED_Tech benchmarks video views for similar content on the influencer’s channel and measures over-performance against it. Trending content will score higher exposure.

Engagement – Calculated by dividing total engagements by total views, then measuring it against the average engagement rate for the content category to quantify it as a percentage.

Cross-Platform – Analyses the organic success of a video outside of YouTube through shares, referrals and embeds.

Total Score – Average across all four categories above.

Estimated ROI – Estimated by assessing the overall performance across the four categories, industry ROI benchmarks and the influencer’s average fees.

New Year, New Me | Rudy Mancuso & Stephen Curry

Creative: 90%

Exposure: 60%

Engagement: 49%

Cross-Platform: 30%

Total Score: 57%

Estimated ROI: 6/1

“First name Steph, last name Curry!” You’ll be amazed by how catchy this mega-cheesy song is. I’ve been singing it for the last hour and my life is definitely less blurry; I still haven’t purchased a Brita Stream water filter though.

Hot off last year’s Golden State Warriors final victory, the NBA’s fourth ranking player Steph Curry partners in this video with comedic influencer and ex-vine star Rudy Mancuso. With the start of 2018 fresh in our memories, this timely piece of sponsored marketing sure hits the spot. The ink on our New Year’s resolutions is barely dry, and possibly already illegible, so many viewers are sure to resonate with this video.

Steph magically enters the clip as some sort of guardian angel to help Rudy stick to his resolutions. The promotion of Brita is tactically linked to Rudy’s first resolution to drink less bottled water. The theme and appearance of the Brita Stream continues throughout the video combined with dorky, yet comical dance moves by both Rudy and Steph.

This form of content marketing is highly engaging because it’s not only entertaining and amusing to watch, but the song is incredibly catchy! I dare you only listen to it once; it’s impossible. Brita have certainly nailed their objectives here.

Logan Paul

Creative: 84%

Exposure: 100%

Engagement: 74%

Cross-Platform: 100%

Total Score: 90%

Estimated ROI: 9/1

It has been a momentous week for YouTube, with an unprecedented move in sternly punishing one of its stars Logan Paul for an extremely distasteful video. The clip, featuring a dead body entitled ‘We found a dead body in the Japanese Suicide Forest’, attracted millions of views and ended up on YouTube’s #10 trending clips before being taken down. In response, the 59M-follower undisputed king of YouTube PewDiePie released a video lambasting his fellow YouTuber (who has a mere 15M followers). It’s no surprise that 23M people have already glued their attention to this response video considering the two high-profile content creators involved.

PewDiePie strategically picks apart Logan Paul’s video pointing out the stupidity and insensitivity of the now shamed star. He points out the lack of empathy and foresight in Logan’s video which blatantly ignores YouTube’s policy of not disseminating disturbing or disgusting footage.

Influencers like Logan Paul have so much power in these times that it sometimes seem like they can get away with anything. It’s comforting to see that even they are held accountable for unacceptable behaviour. YouTube has now cut its ties with him and heavily penalised his profile, meaning he will be much less visible in search engines than he used to be.

Though there is no active promotion, the description does contain links to the chair and headphones that PewDiePie is using in his video. It’s comforting to see that there are also links to suicide prevention hotlines in the description.

Hopefully the extreme backlash against Logan Paul’s tone-deaf content will be a clear message to other influencers to use their power responsibly. PewDiePie’s video was the appropriate response to YouTube fans who watched the shocking Suicide Forest content. Let’s keep our eyes peeled to see if Logan Paul changes his obnoxious and insensitive behaviour moving forward.

FML We Bought A House – Man Vs House #4

Creative: 70%

Exposure: 72%

Engagement: 60%

Cross-Platform: 2%

Total Score: 51%

Estimated ROI: 5/1

I’ve never seen a clip that made putting up a dry wall look like so much fun. This is a behind-the-scenes insight into the building project lead by husband and wife YouTuber duo ‘Threadbanger’. The snappy edits and well-timed music create a fluid piece of enjoyable content.

Threadbanger’s near 4 million subscribers have the opportunity to accompany them through the challenges of renovating. This is the fourth instalment of Man vs House and it gives a realistic ‘fly-on-the-wall’ view of an exciting life-changing project. It’s interesting because the footage is raw and unpolished, unlike many of the over-produced home development shows on TV.

Retailer Lowes Home Improvement sponsored the video and received significant brand exposure in the middle of the video. The YouTube couple frolic about the superstore squeezing inside washing machines and making crappy puns in the toilet aisle.

Back at their house, Threadbanger put their nail-gun to work and have a fantastic time while erecting dry walls around the property. For anyone who’s ever tried to build or renovate a house, perhaps you’re wondering if the YouTubers cut out the footage of the inevitable delays, stress and anxiety – or maybe these guys just kill their build with no muss or fuss.

REDPILL specialise in creating shareable branded content, delivering strategy, creative, production, influencer marketing and organic distribution, all under one roof. If you would like to see what we can do for you, please get in touch.

2017 has been another exciting and eventful year for us here at Event Hosts.

One that has seen our company continue to grow and take on new clients from all over the world whilst building on existing relationships with some of our very best customers.

Our corporate conference team has been busier than ever this year, helping to support a number of top blue-chip clients with meet & greet hosts, registration staff and microphone hosts.

Over the course of 2017, we have attended some very prestigious event locations across the UK in particular including Old Billingsgate, The Lancaster Hotel and Leeds United.

Our event staff have also continued to support exhibitors at some of the UK’S major exhibition centres including London Excel, Olympia, NEC, London Business Design Centre and The Ricoh Arena.

Some of our event highlights this year have included:

The World Travel Market:

Every year the World Travel Market brings together the biggest names from around the world of travel under one roof to discuss new innovations and trends in the industry.

This year’s World Travel Market was their most successful ever with more than 130 new exhibitors from around the world taking part in what was an electric atmosphere.

The National Wedding Show:

The National wedding show is always a spectacular occasion, one which we look forward to with great anticipation here at Event Hosts.

With exhibitions showcased by over 300 wedding specialists and a show-stopping wedding dress catwalk, the national wedding show is always one of our favourite events of the year.

Infosecurity:

Taking place at London Olympia in June this year, Infosecurity Europe played host to more than 360 exhibitors and a massive 18,000 information security professionals. This years’ theme was security at the speed of business and the event saw over 250 speakers share their expertise on this very topical theme.

Automechanika:

Last but not least, Automechanika Birmingham was one of our top highlights of 2017. This year’s show was 70% bigger than in 2016, hosting over 750 exhibitors from the automotive industry, and talks from over 60 industry experts, confirming it as the UK’s biggest automotive event.

And in 2018 …

We are already taking bookings for 2018 from a number of repeat customers.

Our hostesses and demonstrators are especially looking forward to ICE 2018 in February with great excitement.

ICE is one of London Excel’s most prestigious events of the year, bringing together some of the most prestigious international names from both the on-line and off-line gaming sectors.

Hire Event Hosts for your upcoming event today …

If you’re hosting an event and would like the help of our hand selected and expertly vetted event staff to ensure its success, please contact us or simply fill out the details on our website www.event-hosts.com for an Instant Quote today.

We offer an exclusive portfolio of attractive, highly professional and experienced promotional staff and event hostesses who can greet and entertain guests, engage and interact with potential customers and help expose your brand to the widest possible audience.

From all of us here at Event Staff, we would like to wish you a very Merry Christmas and a happy and prosperous New Year.

It’s sometimes easy to forget that an events or marketing job interview is a two-way process. Any good interviewer knows that they need to sell the opportunity as much as the candidate needs to demonstrate their suitability for the role. Many good candidates however, miss the chance to ask important questions about the job or the company because they feel intimidated or, more often, because they have not prepared.

A good interviewer will have a structured interview plan that enables them to get the information they need to decide if you’re a good match for the position and the organisation. Within that structure they will normally allow you time to ask questions of your own.

Not only is this a great opportunity to make sure you have all the information you need to decide if the job is right for you, critically it also offers a unique opportunity to impress the interviewer with intelligent questions that leave that all important positive last – and lasting – impression.

It will certainly pay dividends to prepare your questions in advance. Half an hour spent looking over the job description and the company website will help you come up with questions of your own about the role, the company structure and so on. But where do you go from there? What questions might also give you the edge?

Here are a few questions that will help you stand out. They look wider than just the role, and delve deeper into the reality of the opportunity, and its context. Spend some time thinking them through and considering how you might adapt them for your next interview. They will demonstrate an intelligent approach to your interview and show you are serious about the opportunity.

What would you say are the greatest challenges in the role? 
This question gives you a deeper insight into the role and also helps you understand the employer’s expectations. It also demonstrates you are up for a challenge if you ask in a suitably enthusiastic fashion!

You’ll need to be prepared to respond with some ideas of how you’d respond to the challenge though, if you do ask this question. If the greatest challenge is, for instance, managing a difficult team, if you can honestly say you’ve turned around a poorly performing team in the past, you will stand out. Or if you can say, that’s just the sort of challenge I am looking for, then it all adds to making the right impression.

How did you (Mr/Mrs interviewer) get to your position/role? 
This question can help build rapport and, because we all like talking about ourselves, helps to fix you in the interviewer’s memory.  Most people get a positive buzz from being asked about themselves – so it’s all to the good!  It can also give you deeper insight into how careers can progress in the company. This sort of question is great if it is a more junior role, as it shows ambition and a keenness to learn, and is also great for account management roles, as it nicely demonstrates your interest in clients and people generally, and building rapport is key to these types of role.

What are the company’s future plans?
Your research will have given you a good idea of the company’s history and what it does now, but you can also demonstrate your interest in taking the company forward.  If you’ve picked up a bit of news about future plans you can build on that. For example, “I see you’re about to launch a content division. How does that fit into your wider plans?”

This not only gets you useful information other candidates might miss, it also shows you’ve done your homework, and are thinking about your next role – the role they are looking to fill – for the long term.

What kind of person does well in this organisation? 
The answer to this question will tell you a lot about the real culture of the organisation. You might fear that the company is very straight-laced and corporate but this question could reveal those people who build empathy and cooperation do best.

This will help you decide if the organisation is right for you and gives you guidance on the kind of values you need to demonstrate to progress.

Is there anything we haven’t covered?  
This catch all question gives you a great chance to fill any gaps from the interview. There are several variations you can use; one useful example is “Are there any important areas where you feel I haven’t fully answered your questions that I can review with you now?”.

What are the next steps?
This is superficially an ‘admin’ question but it also demonstrates you are still interested in the role at the end of the interview, and that you are someone who is organised and thinks ahead. The information you get here will also help to manage your expectations and leads nicely into the end of the interview.

A final word of warning

Don’t take over
You don’t want to leave the interviewer feeling frustrated that they haven’t got all the answers they wanted, so make sure they’ve finished their questions before launching into yours.

Wait to be asked if you have any questions but if the interview begins to draw to a close and you haven’t, you should politely request the opportunity. In the unlikely event of the interviewer saying no, for no good reason, you probably have all the answers you need.

At Regan & Dean, before any of our candidates go for their interview for that all important Events or Marketing job, our Consultants always spend the time to make sure you are thoroughly briefed and to support your preparation – be it handy hints, the inside track on what this interviewer looks for, or general confidence building practice and support.

So, if you feel you’d like to work with a team who give you more than just a job spec, and you’re looking for your next events or marketing job, get in touch now or register for our job alerts here.

Recruitment – Central London