Simply Crackers – Promotion Pulls In The Crowds
The festive feel was certainly in the air – as Liverpool ONE Shopping Centre ordered 7 thousand promotional crackers all filled with vouchers from various retailers within the shopping centre – these ranged from money-off vouchers to a free holiday!
This seasonal promotion got shoppers in the mood for spending and the vouchers within the crackers really were an early Christmas gift – to entice customer’s spending during the Christmas period and attract customer to certain shops.
Purpose Design the Royal Mail Yearbook
This week sees the launch of the Royal Mail Special Stamps Yearbook 2015.
The limited edition 64-page book, designed by Purpose, celebrates the people and personalities behind the significant historical or cultural anniversaries featured within the Special Stamps series over the past year.
The key challenge was unifying the 14 different subject areas – from kings to comedians, architects to inventors, free-thinkers to fictional characters – to create a strong creative thread throughout. Purpose took inspiration from the iconic profile of the Queen’s head featured on all British stamp designs.
On definitive stamps, the Queen’s head remains as the single, central image, while pictorial special stamps use a small silhouette in the top corner, creating a strong association between stamps and profiles. This became the foundation for our creative approach which helped to link the various subject areas and content throughout the book.
Each chapter opens with a large profile portrait of a person or character closely associated with the topic and supported with a wealth of illustrations and commentary from an established expert in the field.
The Yearbook includes all of the past year’s Special Stamps and is available to buy now from the Royal Mail website – http://shop.royalmail.com/christmas-2015/2015-year-book-/invt/20150465
Ambient’s campaigns prove to be winnners
Experiential Marketing Agency, AmbientWW collected a full house at this year’s IPM COGS Awards walking away with a Gold, Silver and Bronze!
Ambient’s New Balance Wimbledon Tennis Campaign picked up Gold in the Experiential Marketing Category, Fiat Panda Cross Silver for their “water activated” guerrilla marketing campaign within the Innovations Category and Peachy.co.uk Bronze for promotional merchandise.
“We’re delighted with the awards which should be credited to the excellent work of everyone at Ambient. The broad range of categories goes some way to summarise the breadth and depth of talented individuals within the agency along with their dedication to servicing our clients to the highest standards possible. I’m extremely proud of the team but also incredibly grateful to our clients who entrust us on a daily basis with delivery of their Experiential Marketing, Disruptive Media and Guerrilla Marketing campaigns.” Jonathan Schultz, Managing Director, AmbientWW.
Granby reflect on winning two trophies at the COGS Awards
Granby Marketing succeeded again at the COGS Awards 2015 winning Silver in the Loyalty category and Bronze in Handling & Fulfilment. They are delighted that their achievements have been recognised by the Institute of Promotional Marketing for the 5th year running.
Jo Varey, Managing Director of Granby says:
“We’ve had a wonderful and busy year at Granby, and being recognised for both our loyalty and handling and fulfilment solutions is a great achievement for all the team who work tirelessly to deliver the best results for our clients and their campaigns. Our focus is always on delivering a best in class service whilst helping our clients to connect with their customers through their preferred marketing activity. Being recognised for this year-on-year is a fantastic accomplishment and something we are very proud of”.
The COGS recognises and rewards the achievements of the people and businesses who power the mechanics behind the campaign.
The ARK Studio is now live!
We pride ourselves on being an open and friendly photography studio, based in the creative hub of Dalston, London. Located just off Gillet square, we are just a short 2 minutes walk from Dalston Kingsland station. Available for hire for photographic and film services. We offer discounts for students and editorials. All equipment use is included in the rental price.
The Ark Studio has previously been hired out to shoot campaigns, magazine editorials, test shoots, portraits, lookbooks and music videos, as well as being used for workshops, meetings, castings and events. The studio is available 24 hours a day, 7 days a week. You are welcome to come and see the space first – contact us to book a viewing.
We provide studio hire for all manner of creative projects and events, if you have a project in mind that you would like to use our space for, please get in contact. We’d love to hear from you. Come visit us and Noah!
Contact us: [email protected] / 07515 480 960
You can now keep up to date on all the fun stuff going on at the ARK Studio via instagram: instagram.com/thearkstudiouk , twitter: twitter.com/thearkstudiouk and facebook: facebook.com/theARKstudiolondon