If you’ve chosen a holiday, weekend break or overnight experience for your next prize promotion or incentive, you’ve already made one important step toward a successful outcome. It’s not necessarily about offering something that people can’t organise for themselves – although sometimes the prize has so much ‘wow factor’, they really can’t. It’s the time saved doing it, it’s not having to find that extra bit of cash and, even if they had all that, it’s having everything taken care of by an expert prize winner manager, providing a 24 hour concierge service and a real VIP experience.

Ultimately don’t forget that it’s all coming from you, because your winner won’t. It was you that gave them the ticket to ride, and when they’re sipping Champagne overlooking the Eiffel Tower, enjoying the fruits of a tapas masterclass in Barcelona, or watching the sunset from a Manhattan rooftop – your brand will be right there, leading their experience.

Start trading in this powerful currency and you’ve taken your product and your message a long way into people’s lives. You are giving customers and staff something very special, and laying down the building blocks of association between happiness, good times and your brand.

The photo in the living room serves as a reminder that it was your brand that turned them into winners and gave them a prize experience they will never forget – a short moment in time that buys you some pretty heavyweight loyalty. http://www.element-london.com/

 

Ambient reveal new agency strategy placing emotion at the heart of creating influential brand experiences.

Experiential agency, Ambient, has this week re-launched their agency with a fresh identity and a new approach to experiential marketing which places the effect of consumer emotions at its heart.

At the nexus of Ambient’s new approach is an emphasis on understanding the part which emotions play in serving as powerful markers of memory and behavioural influence.

To capitalise on this, Ambient has developed a unique planning matrix that draws upon a set of six psychological influencers. In the application of this model, Ambient maximise the effect of emotions evoked by an experience. The benefit in employing this new strategy is to empower brands with the ability to build enduring consumer relationships far more capable of transforming interactions into meaningful action and making brands part of consumers own stories.

This follows recent developments at Ambient which include deeper integration of digital and social media, the launch of a comprehensive social media measurement platform and bespoke technical solutions – embracing the trend towards real-world experiences driving consumer generated content.

The new identity reflects the 3 core services (Experiential & Sampling, Ambient & Disruptive Media and Promotional Staffing) and a uniquely scientific approach to delivering brand experiences.

“At Ambient, we have invested heavily in changing the way we approach experiential marketing in all its forms.

The landscape of marketing opportunities has changed dramatically over the past five years; we continue to innovate and provide the best possible services to our clients.

This stage in Ambient’s journey is reflective of our passion and dedication to our mission to provide the most effective and exciting ways to engage audiences and enable brands to become part of consumers own stories.” – Jonathan Schultz | CEO

Ambient is an award winning agency specialising in experiential marketing, disruptive media stunts, national sampling campaigns and innovative ambient media. Ambient works for a variety of clients and agencies including Zeo, Clinique, Sport Relief, Haribo, Ford, Waitrose, Nike & Red Bull.

Ambient recently won GOLD within the experiential marketing category at the IPM COGS awards.

 

Did you know that by buying your staff and contacts a travel mug with your design you will be saving them 50p off a coffee?

Let me explain, Starbucks offer a discount on every hot drink for supplying your own mug.  In addition to reducing the environmental impact of paper cup landfill they are also encouraging loyalty and saving the cost of their own packaging production which even in the millions of cups is estimated at 16p including carriage and storage.

 

 

 

 

 

For a long time this discount has been set at 25p per hot drink but from the start of April they are stepping up the discount to 50p per drink.

This is an initial trial for 2 months but I would bet that the positive publicity of the decision will be enough to keep it in place on-going.

So what could be a simpler way to reward your clients and staff than to give them the gift of 50p off their morning brew?

If you were to buy 100 of our Conway plus mugs at £3.05 (including a 1 colour print) the cost would be refunded by Starbucks in just over 6 drink purchases and 100 people out there would be walking around with a brightly coloured travel mug with your message or logo printed the whole way round for them and everyone else to see. That’s got to be worth more than a tile advert in the local paper!

It’s an offer that will please both the marketing and finance department!

QUOTE CoffeeCrazy for free set up and (UK mainland) delivery so what you see is what you pay.

Offer valid on all the travel mugs included in the email for orders placed during April 2016, current lead time is 2 weeks from artwork approval. (Prices are ex-VAT).

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Conway Plus Travel Mug

450ml double walled classic travel mug.

Now available with outer wall and matching sip cover in 14 bright colours.

Price includes 1 colour print in area 170 x 45mm.

50          100        250        500       1000       2500
£4.15    £3.05    £2.55     £2.30     £2.25      £2.15

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Oregon Travel Mug
450ml Double waled stainless steel travel mug with colour coded handle, base and screw top lid with top with sipper slider.

Choice of 8 great colours.

Including 1 colour print in area 170x35mm

50          100        250        500       1000     2500
£4.35    £3.30    £2.85     £2.55    £2.50    £2.40

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Hadley Stainless Steel Travel Mug
400ml stainless steel outer and plastic interior travel mug.

Screw on lid with slide cover

Includes 1 colour print in area 170x45mm

50        100       250      500      1000    2500
£4.10   £3.05    £2.65    £2.35    £2.30    £2.25

 

 

 

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Metal Take Out Mug
350ml double walled stainless stell take out mug with silicone lid in choice of 9 colours.

Includes 1 colour print in area 170x45mm (round the mug).
50        100        250        500       1000     2500
£6.90   £5.80    £5.10    £5.00    £4.80    £4.45

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Grippy Take Out Mug
350ml plastic tumbler with matching slider lid held with silicon ring and coloured rubber grip available in 9 colours.

Includes 1 colour print in area 140x35mm (round the mug).
50        100        250        500       1000     2500
£4.25    £3.15    £2.65    £2.35     £2.30    £2.25

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Call the team now
0800 170 7570 or 020 8492 2200
or email [email protected]