The rise of content marketing

Content marketing is not to so much about promoting the brand but more about stimulating interest in its products or services. Social media is an integral part of that. High quality content engages consumers and grows your customer base directly where as above the...

The 5 best ways to measure your marketing ROI

By Jennifer Hall, Lead Forensics Return on Investment is at the heart of every B2B marketer; any new venture undertaken has ROI as its key driver and ultimate judge in the measuring of its success. This month, we’re keen to focus on that important ROI, and how we as...

The Power of Social Media in the B2B Industry

Social Media has slowly become a vitally important aspect of any B2B marketing strategy, setting the trend for B2B companies to learn how to personalize and humanize their approaches in order to achieve a successful and lasting relationship with their customers. Yet...

Zoe Ball Sport Relief – Working with Positive Branding

  Positive Branding were approached by comic relief to brand Zoe and the teams clothing for her incredible bike ride challenge. We supplied flock transfers to all the clothing worn throughout the five day 350 mile challenge.  Zoe has raised £1.2 million pounds for...