Content marketing is not to so much about promoting the brand but more about stimulating interest in its products or services. Social media is an integral part of that. High quality content engages consumers and grows your customer base directly where as above the line advertising promotes brands, products and services through mass media.
I’m involved in creating storyboards for content and production agencies more now than ever before and can only see a rise in this activity. Exciting times ahead.
– Steve Langlois, Drawn in Ink
For more on Drawn In Ink’s work, visit drawninink.com