Reusable Drinks Bottles will become widely used with the roll out of free water refill points. With the spotlight on reducing plastic waste and in particular single use drinks bottles, water fountains will be commonplace in all major UK towns and cities by 2021. We will see a surge in popularity of reusable drinks bottles resulting in branded drinks bottles proving to be a common sense promotional gift delivering daily exposure of a brand, perhaps even multiple times throughout a day.
There are currently 1,600 refill stations across the UK in 16 different towns and cities. In 2015, Bristol adopted the campaign and the city now has more than 200 points.
It is estimated that if every city resident in Bristol refilled one bottle once a week, the city could cut the use of disposable bottles by 22.3 million a year. Whilst single use drinks bottles are widely recyclable, unfortunately less than 50% actually get recycled. http://www.bbc.co.uk/news/uk-england-42808302
The use of reusable drinks bottles is on the rise and will only become ever more popular with the increased number of free water refill points expected to be supplied by shops, cafes and businesses in the coming years. Providing a reusable drinks bottle to your clients is an excellent way of ensuring your brand is seen multiple times daily not only by your client, but also other prospective client too. Studies show that promotional gifts that are deemed useful are kept by 55% of recipients for more than 3 years, now that’s value for money advertising!
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