London design agency, Magnetic were appointed by eHarmony UK to create an exciting campaign identity that would help position themselves as champions of singles. In line with Valentine’s Day, eHarmony wanted a campaign design that would provide users with a masterclass into finding true happiness.
Magnetic were responsible for all aspects of the campaign development and execution, from naming the campaign and designing the campaign identity, to developing and executing the final website design.
‘The School of Happiness’ campaign took users on a journey to improving their overall happiness. Each week a new topic was unlocked with access to tips, advice and downloadable resources.
Magnetic’s London’s creative agency worked closely with eHarmony to develop a campaign idea that was in line with their current brand identity. Their team of designers created a bespoke logo design that suited the simple yet memorable campaign name, as well as an engaging web design and informative downloadable resources.
The positive reaction on social media and quality of the users who were driven to the main eHarmony site meant the campaign more than achieved its goal in terms of awareness and brand preference and consideration metrics.
To learn more about how London design agency, Magnetic can help with corporate branding, promotional material or campaign design, get in touch today at http://www.magnetic-london.co.uk/