Part 21 – What is the cost of a video?

Cost is probably THE first item on your mind when you think about having a video done for your website. Don’t worry, you are not alone. It usually is THE first question people keep asking me. Well, my answer is as you might expect, IT DEPENDS. Here is what it depends...

How to Plan a Marketing Automation Strategy for Success

Marketing Automation. Two words that are currently heard by anyone and everywhere in the marketing world. As Marketing Automation has gained momentum, marketers are quickly looking for the best and easiest way to pull off a successful Marketing Automation strategy. As...

How to Build Trust with Your Videos?

How do we build Trust? We can’t do it instantly. It takes time. Trust is built in a series of very small moments. We have to stack trust up brick by brick. And take our time over it. Where, though, do we find the bricks? And how do we use them? For that, I’ll take you...

Part 19: Your Zero Moment of Truth

Your Zero Moment of Truth Are you winning your Zero Moment of Truth? Currently, I am sorting out my ZMOT. It is a bit of a challenge but it is at the same time a huge opportunity. How is yours doing? Is your ZMOT performing? You’re wondering what I am blabbing on...