PART 2: What Are Professional Services?

What does the term PROFESSIONAL SERVICES mean to you? Diplomas and certificates? Expertise? I have news for you: no one cares about these. Why? Because wherever diplomas and certificates are required, say by law or regulations, the public simply takes them as a given....

The A-Z of Video for Professional Services

Welcome to the A-Z of Video for Professional Services. This is the first video of a series, in which I aim not only to provide you with as much value as possible with free information that you can apply immediately, but also to lead by example and show you through my...

Event Host’s – The highlights of 2017 and a look ahead

2017 has been another exciting and eventful year for us here at Event Hosts. One that has seen our company continue to grow and take on new clients from all over the world whilst building on existing relationships with some of our very best customers. Our corporate...

Brand Equity Measurement and Tracking

The Secret to Successful Brands Understanding where a brand sits in the mind of the customer is essential for any brand owners looking to grow their brand and create successful brand strategies. Brand Equity is a construct designed to reflect the real value that a...

Great Questions to ask in an events or marketing job interview

It’s sometimes easy to forget that an events or marketing job interview is a two-way process. Any good interviewer knows that they need to sell the opportunity as much as the candidate needs to demonstrate their suitability for the role. Many good candidates however,...