Fresh, innovative, regular and shareable. Four words which are vital to any social media content post. Content that is steadily changing on a regular basis will encourage your audience to take note. However, this content must be shareable. “What does shareable mean?” I hear you say. Simply put, ensure you include engaging images and relevant links that entice your audience to share your content to their network.
- Optimise your Networks
As social media becomes an ever more integral part of our everyday lives, there couldn’t be more reason to ensure your networks are fully optimised. Whether you are active on just Facebook or Twitter, it is as important to research other platforms such as Instagram, LinkedIn or YouTube. For your social media efforts to flourish you need to spread your message where your audience are most active. This means analysing your current channels and ensuring they match the audience you are aiming to reach. Most importantly don’t be afraid to take the plunge and abandon a network that doesn’t match your marketing preferences over one that does.
- Content Strategy
Having a strategy is vital for success. Regular posts at the optimum frequency really do make the difference when opting for those all-important results. However, this is neither possible nor successful without a well implemented, relevant and dependable content strategy. At Red Ant Solutions, we pride ourselves on planning and preparation in all aspects of our work and with social it couldn’t be more vital. Our top tip for a unique content strategy is to begin the foundations early to avoid any mishaps, allowing you to find that balance between quality and quantity.
- Things to Avoid
You can read tens of thousands of things of what to do in social media but there is a fine line of what not to do.
SPAM – don’t post too regularly. This will only have a negative effect on the loyalty of your customers to your brand.
DON’T FORGET TO POST – I know we just mentioned not to post too regularly but it can be just as easy to forget altogether. Ensure you are social by updating your channels regularly and look professional whilst doing it.
NEGLECTING YOUR AUDIENCE – Your audience likes to be acknowledged whether it is through a direct message, retweet or response to a comment, which is vital in building your business and rapport with customers. Don’t forget to stay in contact and let your customers know you are listening.
- Paid Social
Social isn’t just about organic reach anymore. Paid social advertising is becoming the new way of reaching your desired audience. Not only can you target your specific audience but you can tailor it to particular interests and to precise demographics. Paid social advertising can boost your social media marketing efforts in more ways than one. Combine your organic calendar with paid posts and see your audience numbers soar. Ensure you stay on top of your paid social efforts through social media insight tools from Facebook and Twitter.
If you follow these five top tips you will be well on your way to a successful social media campaign.
At Red Ant Solutions, we deliver the complete Digital package including mobile first websites, SEO, Social Media, PPC advertising and more. Get in touch today via phone on 01483 863 338 or by email at firstname.lastname@example.org for more information.